Business Analyst | Information System Specialist | Marketing & UX/UI
ANALYST
Hello, I am Cristian Valencia🖐
As a Business Analyst, Information Systems Technologist and Graphic Designer, I bring more than a decade of experience. My background covers multiple domains, in particular solution architecture analysis, knowledge of web infrastructure and languages, user behavior monitoring, project requirements management and marketing. My skills combine multidisciplinary analysis, technical understanding and design finesse, and I am dedicated to providing solutions that improve user experiences, exceed expectations, and create value for stakeholders.
A journey through multiple roles
My professional path
IT Business Analysis
Conestoga College – Kitchener, Canada
Understand how to manage and enable organizational change by evaluating and obtaining detailed requirements, data analysis, project management, and business process evaluation.
- Graduation with Distinction
- Dean’s Honour List
New Technologies Chief
Incolmotos Yamaha – Medellin, Colombia
- Provided internal consultancy for evaluating, analyzing, planning and implementing new technologies. The foregoing resulted in the creation of the IT project portfolio and the effective closure of nine projects during two development cycles.
- Created the software and hardware architecture for the most important project of the commercial division, “Frontliners,” which unblocked the project and allowed the implementation of the project’s first phase.
- Assist the Director of Information and Communication Technologies with developing the company’s business architecture using the TOGAF reference framework.
Information Systems Technologist
ITM University Institution – Medellín, Colombia
- Understand how data and information affect the modelling of any system. Improve development processes to plan and execute a technology-based project based on its requirements.
Digital Marketing Chief
Incolmotos Yamaha – Medellin, Colombia
- Implemented the strategy and operational plan for the digital marketing department, which contributed to positioning the brand as number one at the top of mind.
- Implemented digital analytics monitoring and management plan for all the company’s properties (6 portals and eight landing pages) through Google Tag Manager, Google Analytics and Facebook Business Manager
- Developed the lead management platform, linking 70 national distributors and serving more than 4,000 prospects per month.
- Increased the traffic to the company’s website at a rate of 16% per year through the development of interactive modules and the improvement of the user experience.
- Evaluated and implement the e-commerce store by integrating it with the ERP system to activate the entire catalogue of parts (50.000 references) and company models (42 models).
Digital Leader
Grupo CCP – Medellin, Colombia
- Created the strategic radar for the attention of the communication requirements for different agency clients
Digital Creative
McCann Erickson
- Developed websites using HTML, CSS, and JavaScript, implementing the SCRUM methodology and prototyping techniques with Adobe XD.
- Monitored Google Analytics to improve the user experience of the EPM sustainability report for four years, which increased organic traffic by 25% and reduced the bounce of the home page by 10%
Web Designer
DualStudio
- Developed websites using HTML, CSS, JavaScript, and Adobe Suite.
- Documented business rules and functional and non-functional requirements for delivering digital solutions.
Innovation Diploma
CES University – Medellín, Colombia
- Understand the techniques and processes associated with a product or service innovation. We develop a product with recyclable material and national machinery to penetrate foreign markets in the clothing and fashion industry.
Graphic Design Technologist
Pascual Bravo University Institution – Medellín, Colombia
- Understand the foundations of relationships and formation in graphic design. Apply graphic design concepts to the development of an identity for brand positioning. Acquire the skills for handling graphic design software.
Basic Portfolio
Personal projects
Exhibition of some of the personal representative projects executed during my personal career in different areas, companies and industries.
Why
hire me?
If I get to this point, I appreciate you taking the time to read my profile. Now, think you are on the route to your workplace, which you know well. Even so, you can leave yourself to your own devices and begin your journey facing any fortuitous situation or use technological resources to take the best route. Do you agree? Probably you have other ideas, for our example, I would use an app to plan the trip, in addition, I would leave with extra minutes; in this way, I would not leave the result to my luck and would reinforce the planning process. Additionally, if the above fails, monitoring the trip’s progress would activate communication to inform and alleviate any conflict with others.
During my experience, I have learned that luck does not exist; it is all about the probability of occurrence, compute risks, evaluating critical points, calculating opportunity cost, analyzing the context and the most important, every day do your best effort to change the world around you with your ideas and initiatives. This allows me to understand and accept the uncertainty that comes with every aspect of life.
The above shows that I am not the perfect candidate. I do not pride myself on my skills or competencies, but I can confirm why I can be the support you need:
Finally, I would like to present my skills and competencies to you.
I invite you to continue browsing my website, or we can schedule a meeting to expand my resume.
My ideas
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Application of Knowledge
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